The KIRI project, which rewards all owners of the all-electric Fiat 500 for a particularly environmentally-friendly driving style, has been very successful just one year after it was launched. Almost 7,300 users have now registered, and the number of daily registrations continues to increase. Mathematically, the participants have already saved more than 1,000 tons of CO 2 through careful driving. They have also generated around 30.5 million so-called coins worth more than 750,000 euros on the KIRI online marketplace. Fiat and KIRI are now expanding the joint project. The virtual coins generated with the new Fiat 500 are now called Fiat e-Coins and are identified by their logo.
Olivier François, CEO of Fiat and Global CMO Stellantis, comments: "The new Fiat 500 is the best-selling electric car overall in Italy and France, second in Germany and Europe, and the best-selling electric city car in eleven countries. This success has certainly contributed to the record numbers of the KIRI project. Furthermore, Fiat was the first brand within the Stellantis Group to join the KIRI initiative. Thus, Fiat has confirmed the pioneering spirit that has produced countless innovative and easily accessible solutions in the more than 120-year history of the brand. It was, therefore, natural to associate the new Fiat 500, which is a symbol of electric mobility from Italy, with a simple idea: to reward people who show respect for the environment."
The project was launched by Fiat in cooperation with the start-up KIRI Technologies and developed together with the Stellantis e-Mobility Business Unit. It offers owners of the new Fiat 500 incentives for environmentally-friendly driving and rewards them with coins that can be redeemed for exclusive products and services on KIRI's online marketplace. More than 350 fashion, accessories, and design companies have already joined this platform.
The Fiat e.Coins reward people who do not generate CO2 while driving the 100 percent electric new Fiat 500. Calculations show that the participants have saved more than 1,000 tons of CO 2 since the start of the KIRI project *.
"The Stellantis e-Mobility Business Unit constantly looks for new solutions that improve the electric driving experience. The partnership with KIRI supports the 'CARE' aspect of the 'Dare Forward 2030' strategy. Stellantis wants to put the interests of customers and the environment at the heart of its decisions," comments Anne-Lise Richard, Global Head of Stellantis e-Mobility business units. "One year after the start of the project, the data shows that the number of customers who have activated the service is steadily increasing. We also know from a survey conducted by KIRI that the accumulation logic of the KIRI Coins particularly motivates customers to drive in an energy-saving manner and thus maximize the range of the new Fiat 500."
To partake in the program, all you need to do is register via the renewed Fiat app. The more careful and sustainable the driving style, the greater the reward from Fiat e.Coins. The algorithm for generating FIAT e-Coins is linked to the eco-Score, which is used to evaluate the driving style at the steering wheel of the new Fiat 500: the softer the braking and acceleration, the more environmentally friendly the driving style.
An integral part of the Uconnect system, the eco:Score function assesses driving style with a score from 0 to 100. This score helps to improve energy consumption and thus increases the range of the New Fiat 500. The higher the eco:Score, the more Fiat e.Coins are also generated. For example, in city traffic, with an average eco:Score and mileage of around 10,000 kilometers per year, up to 150 euros can be collected in Fiat e.Coins. The amount of virtual coins distributed has now increased fivefold. This makes the entire project even more interesting for users.
Once again, the new Fiat 500 is an icon of the Italian dolce vita. The electric vehicle from Fiat not only changes the rules of electric mobility in this segment. It also raises public awareness of sustainable and responsible driving for future generations.