From October 17-23, visitors to the Paris Motor Show can find DS Automobiles in Hall 4. Stellantis Group's up-and-coming premium label celebrates the French way of seeing the world with "L'Art du Voyage à la Française." To that end, DS is putting a premium on electrification and its signature Parisian luxury savoir-faire. New DS 3 (actual world premiere), DS 4, DS 7, and the limited-edition DS 9 E-Tense Opéra Première are all on display (physical world premiere). Moreover, the DS E-Tense Performance, inspired by a Formula E race vehicle (the DS E-Tense FE21), offers electric perspectives. Every day, the skilled artisans of DS are on hand to demonstrate the brand's unique expertise to visitors. Visitors to the Parisian design studio's Boutique DS can, for the first time, buy DS Lifestyle products alongside original concept sketches.
At the Paris Motor Show this year, DS Automobiles is debuting three world premieres with fully electric cars and a youthful lineup of vehicles in its home city. The Parisian luxury label L'Art du Voyage à la Française encourages guests to take in France's sights, sounds, and smells to fully appreciate the country's unique approach to travel. Light wood and black panels give the DS exhibition space the appearance of a jewelry box; a DS-scented ambiance, a carefully calibrated light installation, and high-end loudspeakers from supplier FOCAL provide a distinctive audio accompaniment.
The Stellantis Group's new premium brand, DS, has introduced several exciting new models, including the DS 3, DS 4, DS 7, and the limited-edition DS 9 E-Tense Opéra Première. The DS E-Tense FE21, a single-seater race car designed for the Formula E championship, and the high-performance DS E-Tense Performance prototype will be shown alongside the other DS vehicles.
Every day, skilled DS upholsterers and other artisans are available to impart their knowledge on how to treat high-end materials best. Visitors can get a deeper understanding of the values at the core of the prestigious brand by exploring the "Savoir-faire DS" section and learning about the unique skills of the featured artists. Master upholsterers provide a unique perspective on how DS Automobiles' leather is expertly processed.
Parisian label DS offers a wide variety of lifestyle products at the Boutique DS for DS fans and design specialists to bring the DS experience into their daily lives. From model cars to travel bags, the collection has you covered while embodying the DS Automobiles brand character of Parisian luxury, sophistication, and attention to detail.
Many people are drawn to the up-and-coming luxury brand DS because of the unique designs produced at the DS Design Studio in Paris. In light of this, DS Automobiles is taking advantage of the motor show by making available, for the first time, hand-drawn sketches created during the creation of the models. This is a one-of-a-kind chance for guests to own a piece of DS design heritage.
Hall 4 of the Paris Expo is where you'll find the DS Automobiles booth, which is about 650 square meters in size (Parc des Expositions de la Porte de Versailles). Available in Paris from October 17 to October 23 (Mondial de l'Auto 2022), it is part of that event. DS Automobiles showcases a variety of cutting-edge, youth-oriented models and a deep appreciation for the craft of travel.