In Dacia's current models, the attractiveness of the design is that it is essential and proper, evoking strength and the desire to explore new places. Dacia has a new director of strategy of British origin since June 2021: Miles Nürnberger. While working at Aston Martin for 14 years, he understood how Dacia's designs have become more appealing without raising the price of their vehicles.
The design was not always a vital feature when Dacia was reborn 18 years ago. The first-generation Dacia Logan was designed to be the most affordable new vehicle. Dacia's design has become more appealing over the past few years, notably with the current lineup (Dacia Duster, Dacia Sandero, Dacia Jogger). But do not expect it to happen overnight. The Dacia brand concept has been used more thoroughly at all phases of model development. Starting with clever and efficient design is the first step.
Miles Nürnberger sees the brand's primary design signature immediately distinguishable from the others. A true off-roader, Duster is, while an actual family hauler, Dacia Jogger, is the go-to vehicle for long road trips. Miles says, "what you see is what you get when it comes to Dacia." Inspired by the WYSIWYG philosophy that transformed text and HTML page editors for the Internet.
If you are looking for a practical car, you will find it in the Dacia lineup: Dacia Duster, Dacia Sandero, and Dacia Jogger. Bold design decisions must be taken when deciding what features will or will not be included in automobiles sold in the next two to three years. It is something pure, almost essential. "It is difficult to go about in Dacia. You will need to practice extreme thrift if you want to succeed here. Aston Martin was a place where you could make a lot of money with little design work. It is the complete opposite at Dacia. Also, it does not get much simpler!"
Each product line must convey a sense of strength, adventure, and the vast outdoors to the brand's designers. This designed landscape guides the work of the brand's design teams. For a brand to be successful, it must be easy to identify realism. According to Miles Nürnberger, "Dacia must provide clients basic pleasures with a spice of adventure.
Robust engineering has helped to transform Dacia's automobiles. With the new CMF-B platform, all four wheels are pushed further outward, the tracks are more comprehensive, and the wheels are more prominent, creating a greater wheelbase. In today's models, establishing harmonious and modern proportions is impossible without an everyday basis.
Be aware that the car market follows trends, and fashions change. All things fleeting are freed from the designers at Dacia. A lot of attention went into the design of every element and piece of equipment. If you want to get to the heart of things, you will have to eliminate all of your bells and whistles and concentrate on the essentials.
It is only natural that the design of Dacia vehicles has developed together with time. Just enough to keep up with the times: LED lights on the front end, a shark-fin antenna, and door handles that look like fridge knobs. When it comes to solving this problem, Miles sees it right there. To provide them with what they need now or in the future without going too far, you must make the correct decisions at the appropriate moments.
Every part is essential at Dacia. Miles sees it that way when it comes to "Every Euro Counts!" Miles sees it that way. Clean lines are a goal for designers during the creative process. There are volumes, shapes, and lines, and the clean intersections of the lines have been fine-tuned to perfection.
There are no gimmicks or fads here. Things were never covered up or hidden before. However, a pared-down design is also lighter and easier to construct and maintain because of its simplicity. The more intricate something is, the less enjoyable it is for anybody. On the other hand, it is more reliable and less likely to become obsolete if we use less technology.
The mass-colored plastic skid plates on the front and back of the Dacia Sandero are an excellent illustration. The final design required a lot of work to perfect. When the plastic mold is created, zebra stripes will not appear because of the shape's uneven coloring. However, the skid plate was less expensive to develop (no painting) and more durable because it was mass-colored. Effortless and practical design, right there!
Another visible example of innovative design may be found on the Dacia Sandero Stepway and Dacia Jogger's modular roof rails. As a result, the Dacia brand has evolved from a simple consideration into a point where the design, the product, and everything else around you is enjoyed and desired."
Every time a Dacia client buys a car, they do it with incredible logic. They do, however, pay attention to their emotions. This is seen in the popularity of the new Dacia design in the marketplace. "A successful design does not have to cost more, even though buyers sense its value," Miles says. Dacia's attractive style is attracting a growing number of buyers. In the end, the price is only icing on a cake!"